Product & Brand Selection Guidelines

How We Choose Who to Work With

We believe influence is sacred — and what we promote matters.
While we’re open to working with a wide range of brands, we only promote products and services that align with our core values and the standards of our faith-driven community.

Here’s how we evaluate every potential collaboration:

1. ✝️ Faith-Aligned Values

We only collaborate with brands that uphold and respect the following:

• Do not mock or diminish Christian beliefs, values, or spiritual truths

• Avoid promoting content rooted in lust, violence, occultism, or superstition

• Do not glorify greed, vanity, materialism, or immoral lifestyles

• Have no known public history of anti-faith messaging or unethical conduct

We don’t expect every product to be “Christian,”
but we do expect every partnership to respect our spiritual worldview.

2. 📦 Product Integrity & Practical Value

The products we support must:

• Be useful and beneficial to real people in real life

• Have ethical production standards (no exploitation, unjust labor, or animal cruelty)

• Avoid deceptive marketing claims or “get-rich-quick” style promotions

• Refrain from using sexual or inappropriate content as a primary marketing tactic

3. 🌟 Positive Impact & Family Friendliness

We prioritize partnerships that:

• Are suitable for all audiences — including families and young viewers

• Encourage healthy habits, personal growth, or community values

• Support social good (e.g. sustainability, giving back, mental/spiritual wellness)

• Inspire hope, kindness, purpose, and integrity

4. 🕊️ Brand Character & Public Reputation

We assess a brand’s:

• Public-facing image and leadership messaging

• History of behavior that may conflict with faith-based or moral standards

• Customer feedback, media coverage, and past influencer partnerships

• Alignment with truthfulness, transparency, and ethical marketing

5. ✅ Our Brand Vetting Process

Here’s how we make our decisions:

1. Initial Brand & Product Review

2. Faith & Values Fit Assessment

3. Internal Review or Advisory Team Input (if needed)

4. Final Approval or Decline with Feedback

We may also request additional information or content previews before launching a campaign.

💬 Our Commitment

We honor our creators.
We protect our community.
We value trust above trends — and integrity above profit.

Every campaign is an opportunity to plant seeds of light in a noisy world.

🤝 Interested in Partnering?

We’d love to explore how your brand can reach a purpose-driven audience with honesty, beauty, and respect.

👉 [Submit a Brand Collaboration Request]
👉 [Download Our Partnership Guide]

Let’s work together — with conviction, clarity, and purpose.